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Small Business Development Center

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309 N. Washington Sq.
Lansing, MI 48933 United States

March 2019

Etsy – Marketing Tips for Successful Selling

March 26 @ 10:00 am - 11:00 am
Small Business Development Center, 309 N. Washington Sq.
Lansing, MI 48933 United States
+ Google Map
Free

Any successful Etsy-prenuer will tell you that setting up your shop is only the first step to a successful business. You have to pay attention to the details, and even more so to your customers if you’re going to stand out from your competitors. Jessica from the Capital Area District Library will present several tips to help insure your selling success: • Make your photos “drool-worthy” • Build your own brand & define your niche • Experiment with search engine…

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Side Hustle Success: How to Start Your Side Business While Keeping Your Day Job

March 28 @ 9:00 am - 11:00 am
Small Business Development Center, 309 N. Washington Sq.
Lansing, MI 48933 United States
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Free

Got an idea you’d like to transform into cash as a part-time sideline business? If you have a marketable skill or a hobby you could turn into sales, it might be time to launch your side hustle business. We’ll explore the steps you need to take to turn your passion into profit, all while keeping your current job. You’ll learn the basics of business ownership including steps to form your business, startup costs, pricing, promotion and the rewards and pitfalls…

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April 2019

Get Found on Google Search and Maps

April 9 @ 10:00 am - 11:00 am
Small Business Development Center, 309 N. Washington Sq.
Lansing, MI 48933 United States
+ Google Map
Free

We want to help every business in our community to get found on the web – starting with yours! Did you know that 4 out of 5 consumers use search engines to find local information? This class introduces Google My Business, a free tool to manage your business information across Google and help potential buyers find and connect with you using Google Search and Maps. For this seminar, you should already have a business in operation but you don't need…

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Google Drive: Working in the Cloud

April 23 @ 1:00 pm - 2:30 pm
Small Business Development Center, 309 N. Washington Sq.
Lansing, MI 48933 United States
+ Google Map
Free

Google Drive has 240 million active users, which means you are probably using it; but are you using it to its best potential? Learn some tips about how to go beyond the basics of using Google Drive; including creating forms, sharing files, organizing files, revision histories, useful Drive Apps, and more. Please install an up-to-date Google Chrome browser. You will also need a Google login and password. Bring your own laptop.

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May 2019

Using Online Surveys to Understand Your Market

May 2 @ 9:00 am - 10:30 am
Small Business Development Center, 309 N. Washington Sq.
Lansing, MI 48933 United States
+ Google Map
Free

How much should you charge for your product or service? What are the "must have" features customers want? Are there enough interested customers near your business location? Using surveys to ask these types of questions is critical to understanding your market and sales potential, whether you’re starting or growing an existing business, presenting at a business pitch competition or seeking a loan at a bank. In this session, we’ll cover why you should create a survey, discuss techniques for writing…

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Need Market Research? Ask a Business Librarian

May 7 @ 10:00 am - 11:30 am
Small Business Development Center, 309 N. Washington Sq.
Lansing, MI 48933 United States
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Free

Drop in to get assistance with market research, business databases and more from Jessica Goodrich, the Capital Area District Library Business Outreach Librarian. Are you wondering how to get started with market research? Have you heard of business databases but have no idea how to use them? Learn about top market research tools, understanding your competition, your market size, and the best place to locate your business. Come and brainstorm with Jessica, or just learn about what business groups are…

Find out more »

Writing a Business Plan: Your Roadmap to Success

May 15 @ 9:00 am - 11:30 am
Small Business Development Center, 309 N. Washington Sq.
Lansing, MI 48933 United States
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Free

This seminar covers business planning in detail to increase your chances for successful self-employment or new business launch. Specifics of marketing, finance, legal, regulatory issues, operations, market research planning and management are covered

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Google Seminar: Succeeding in a Micro-Moments World

May 15 @ 2:00 pm - 3:00 pm
Small Business Development Center, 309 N. Washington Sq.
Lansing, MI 48933 United States
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Free

How can your businesses tap into the connection that binds us all: MOBILE!Come and learn how to utilize Google Analytics for mobile platforms for your business success.

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Starting a Business

May 29 @ 9:00 am - 11:00 am
Small Business Development Center, 309 N. Washington Sq.
Lansing, MI 48933 United States
+ Google Map
Free

This seminar helps entrepreneurs assess their abilities to lead and manage a company and to evaluate market and sales potential. Start-up costs, financing options, and business planning are introduced, along with necessary steps and resources to getting started.

Find out more »

June 2019

Perfect Your Pitch

June 13 @ 1:00 pm - 3:00 pm
Small Business Development Center, 309 N. Washington Sq.
Lansing, MI 48933 United States
+ Google Map
Free

What skills do you need as a presenter at the upcoming Hatching business pitch competition? LEAP and the Small Business Development Center have joined forces to provide a workshop that covers the important elements of every business pitch—content and delivery. We’ll cover the must-have content categories of every successful pitch, we’ll look at lots of pitch deck examples, plus you’ll learn the secrets to delivering your live presentation with ease.

Find out more »

July 2019

Starting a Business

July 17 @ 9:00 am - 11:00 am
Small Business Development Center, 309 N. Washington Sq.
Lansing, MI 48933 United States
+ Google Map
Free

This seminar helps entrepreneurs assess their abilities to lead and manage a company and to evaluate market and sales potential. Start-up costs, financing options, and business planning are introduced, along with necessary steps and resources to getting started.

Find out more »

August 2019

Using Online Surveys to Understand Your Market

August 7 @ 1:00 pm - 2:30 pm
Small Business Development Center, 309 N. Washington Sq.
Lansing, MI 48933 United States
+ Google Map
Free

How much should you charge for your product or service? What are the "must have" features customers want? Are there enough interested customers near your business location? Using surveys to ask these types of questions is critical to understanding your market and sales potential, whether you’re starting or growing an existing business, presenting at a business pitch competition or seeking a loan at a bank. In this session, we’ll cover why you should create a survey, discuss techniques for writing…

Find out more »

September 2019

Beginning Facebook for Small Business

September 10 @ 10:00 am - 11:00 am
Small Business Development Center, 309 N. Washington Sq.
Lansing, MI 48933 United States
+ Google Map
Free

Learn the basics of how to set-up and post to a Facebook account for your business. This beginning seminar will cover the basics of creating a social media plan, ideas of what to post and general business social media etiquette.

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Starting a Business

September 11 @ 9:00 am - 11:00 am
Small Business Development Center, 309 N. Washington Sq.
Lansing, MI 48933 United States
+ Google Map
Free

This seminar helps entrepreneurs assess their abilities to lead and manage a company and to evaluate market and sales potential. Start-up costs, financing options, and business planning are introduced, along with necessary steps and resources to getting started.

Find out more »

Writing a Business Plan: Your Roadmap to Success

September 12 @ 9:00 am - 11:30 am
Small Business Development Center, 309 N. Washington Sq.
Lansing, MI 48933 United States
+ Google Map
Free

This seminar covers business planning in detail to increase your chances for successful self-employment or new business launch. Specifics of marketing, finance, legal, regulatory issues, operations, market research planning and management are covered.

Find out more »

Get Found on Google Search and Maps

September 17 @ 10:00 am - 11:00 am
Small Business Development Center, 309 N. Washington Sq.
Lansing, MI 48933 United States
+ Google Map
Free

We want to help every business in our community to get found on the web – starting with yours! Did you know that 4 out of 5 consumers use search engines to find local information? This class introduces Google My Business, a free tool to manage your business information across Google and help potential buyers find and connect with you using Google Search and Maps. For this seminar, you should already have a business in operation but you don't need…

Find out more »

Google Drive: Working in the Cloud

September 19 @ 1:00 pm - 2:30 pm
Small Business Development Center, 309 N. Washington Sq.
Lansing, MI 48933 United States
+ Google Map
Free

Google Drive has 240 million active users, which means you are probably using it; but are you using it to its best potential? Learn some tips about how to go beyond the basics of using Google Drive; including creating forms, sharing files, organizing files, revision histories, useful Drive Apps, and more. Please install an up-to-date Google Chrome browser. You will also need a Google login and password. Bring your own laptop.

Find out more »

Google Analytics for Beginners

September 25 @ 10:00 am - 11:30 am
Small Business Development Center, 309 N. Washington Sq.
Lansing, MI 48933 United States
+ Google Map
Free

Who visits your website? Are visitors on their phones or their computers? Where are they located? Google Analytics enables you to measure your website traffic to understand your customers and improve your online business. This course will teach you the basics of Google Analytics and Google Webmaster Tools. You will learn how to set measurement goals that are right for your business and learn how to use data to make better business decisions. Bring your own laptop to get direct…

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Make Your Business Legal

September 25 @ 6:30 pm - 8:30 pm
Small Business Development Center, 309 N. Washington Sq.
Lansing, MI 48933 United States
+ Google Map
Free

For prospective business owners, this course is an introduction to the different types of legal entities, such as LLC or corporation, that are appropriate for structuring a new business to help protect them from unnecessary legal challenges. Those already in business will learn about business liability issues, along with basic elements of a contract, collections, licenses, registrations, employment, property issues, leasing and insurance. Also covered is intellectual property including copyrights, patents, trademarks and privacy policies.

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October 2019

Build Your Own Business Website

October 8 @ 10:00 am - 2:00 pm
Small Business Development Center, 309 N. Washington Sq.
Lansing, MI 48933 United States
+ Google Map
Free

You know your business should have a website - but you have no idea where to start! You don’t need to be an IT geek or even know HTML coding, and you don’t even need to have a lot of money. Jessica from the Capital Area District Library will introduce you to Weebly, a free tool that will enable you to build your website with an easy drag-and-drop interface. You will learn the basics of creating your website, obtaining your…

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Etsy – Start Your Creative Business

October 16 @ 10:00 am - 11:30 am
Small Business Development Center, 309 N. Washington Sq.
Lansing, MI 48933 United States
+ Google Map
Free

Starting a new business on Etsy can feel overwhelming. Learn what to do before you open your shop, the steps to opening, Etsy rules and regulations (should you be selling on Etsy?), how to get found in their search engine, shop and shipping policies and how to take effective product photos.

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Etsy – Marketing Tips for Successful Selling

October 23 @ 10:00 am - 11:00 am
Small Business Development Center, 309 N. Washington Sq.
Lansing, MI 48933 United States
+ Google Map
Free

Any successful Etsy-prenuer will tell you that setting up your shop is only the first step to a successful business. You have to pay attention to the details, and even more so to your customers if you’re going to stand out from your competitors. Jessica from the Capital Area District Library will present several tips to help insure your selling success: • Make your photos “drool-worthy” • Build your own brand & define your niche • Experiment with search engine…

Find out more »

Perfect Your Pitch

October 30 @ 1:00 pm - 3:00 pm
Small Business Development Center, 309 N. Washington Sq.
Lansing, MI 48933 United States
+ Google Map
Free

What skills do you need as a presenter at the upcoming Hatching business pitch competition? LEAP and the Small Business Development Center have joined forces to provide a workshop that covers the important elements of every business pitch—content and delivery. We’ll cover the must-have content categories of every successful pitch, we’ll look at lots of pitch deck examples, plus you’ll learn the secrets to delivering your live presentation with ease.

Find out more »

November 2019

Starting a Business

November 6 @ 9:00 am - 11:00 am
Small Business Development Center, 309 N. Washington Sq.
Lansing, MI 48933 United States
+ Google Map
Free

This seminar helps entrepreneurs assess their abilities to lead and manage a company and to evaluate market and sales potential. Start-up costs, financing options, and business planning are introduced, along with necessary steps and resources to getting started.

Find out more »

Get Found on Google Search & Maps

November 12 @ 10:00 am - 11:00 am
Small Business Development Center, 309 N. Washington Sq.
Lansing, MI 48933 United States
+ Google Map
Free

We want to help every business in our community to get found on the web – starting with yours! Did you know that 4 out of 5 consumers use search engines to find local information? This class introduces Google My Business, a free tool to manage your business information across Google and help potential buyers find and connect with you using Google Search and Maps. For this seminar, you should already have a business in operation but you don't need…

Find out more »

Writing a Business Plan: Your Roadmap to Success

November 13 @ 9:00 am - 11:30 am
Small Business Development Center, 309 N. Washington Sq.
Lansing, MI 48933 United States
+ Google Map
Free

This seminar covers business planning in detail to increase your chances for successful self-employment or new business launch. Specifics of marketing, finance, legal, regulatory issues, operations, market research planning and management are covered.

Find out more »

Need Market Research? Ask a Business Librarian

November 19 @ 10:00 am - 11:30 am
Small Business Development Center, 309 N. Washington Sq.
Lansing, MI 48933 United States
+ Google Map
Free

Are you wondering how to get started with market research? Have you heard of business databases but have no idea how to use them? Learn about top market research tools, understanding your competition, your market size, and the best place to locate your business. Come and brainstorm with Jessica Goodrich, the Capital Area District Library Business Outreach Librarian, or just learn about what business groups are in the area.

Find out more »
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