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Small Business Development Center

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309 N. Washington Sq.
Lansing, MI 48933 United States

October 2019

Etsy – Marketing Tips for Successful Selling

October 23 @ 10:00 am - 11:00 am
Small Business Development Center, 309 N. Washington Sq.
Lansing, MI 48933 United States
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Free

Any successful Etsy-prenuer will tell you that setting up your shop is only the first step to a successful business. You have to pay attention to the details, and even more so to your customers if you’re going to stand out from your competitors. Jessica from the Capital Area District Library will present several tips to help insure your selling success: • Make your photos “drool-worthy” • Build your own brand & define your niche • Experiment with search engine…

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Perfect Your Pitch

October 30 @ 1:00 pm - 3:00 pm
Small Business Development Center, 309 N. Washington Sq.
Lansing, MI 48933 United States
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Free

What skills do you need as a presenter at the upcoming Hatching business pitch competition? LEAP and the Small Business Development Center have joined forces to provide a workshop that covers the important elements of every business pitch—content and delivery. We’ll cover the must-have content categories of every successful pitch, we’ll look at lots of pitch deck examples, plus you’ll learn the secrets to delivering your live presentation with ease.

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November 2019

Starting a Business

November 6 @ 9:00 am - 11:00 am
Small Business Development Center, 309 N. Washington Sq.
Lansing, MI 48933 United States
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Free

This seminar helps entrepreneurs assess their abilities to lead and manage a company and to evaluate market and sales potential. Start-up costs, financing options, and business planning are introduced, along with necessary steps and resources to getting started.

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Get Found on Google Search & Maps

November 12 @ 10:00 am - 11:00 am
Small Business Development Center, 309 N. Washington Sq.
Lansing, MI 48933 United States
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Free

We want to help every business in our community to get found on the web – starting with yours! Did you know that 4 out of 5 consumers use search engines to find local information? This class introduces Google My Business, a free tool to manage your business information across Google and help potential buyers find and connect with you using Google Search and Maps. For this seminar, you should already have a business in operation but you don't need…

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Writing a Business Plan: Your Roadmap to Success

November 13 @ 9:00 am - 11:30 am
Small Business Development Center, 309 N. Washington Sq.
Lansing, MI 48933 United States
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Free

This seminar covers business planning in detail to increase your chances for successful self-employment or new business launch. Specifics of marketing, finance, legal, regulatory issues, operations, market research planning and management are covered.

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Need Market Research? Ask a Business Librarian

November 19 @ 10:00 am - 11:30 am
Small Business Development Center, 309 N. Washington Sq.
Lansing, MI 48933 United States
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Free

Are you wondering how to get started with market research? Have you heard of business databases but have no idea how to use them? Learn about top market research tools, understanding your competition, your market size, and the best place to locate your business. Come and brainstorm with Jessica Goodrich, the Capital Area District Library Business Outreach Librarian, or just learn about what business groups are in the area.

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