The 2018 Governor’s Awards for Innovative Tourism Collaboration were presented at the recent Pure Michigan Governor’s Conference on Tourism in Grand Rapids. The awards were presented by Dave Lorenz of Travel Michigan, representing the governor, and Julie Pingston, representing the Tourism Industry Coalition of Michigan (TICOM). The awards were created by the Michigan Travel Commission, in conjunction with the Governor’s Office, to elevate the status of Michigan’s tourism industry and to promote innovative collaboration as an effective, efficient and creative operating principle for the industry. The inaugural awards were presented at the 2009 annual Tourism Conference.

In the Non-Traditional Partnership category, “Project Tourism” was given the award.  This is a collaborative of Michigan Travel Commission’s Product Development Committee, Events North and Chemical Bank. Project Tourism is a live event modeled after the television program “Shark Tank” but focused on hospitality-based businesses to receive funding for special projects. 


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