MSUFCU awards $25,000 to Local Entrepreneurs as Part of its startUP Challenge

Michigan State University Federal Credit Union (MSUFCU) has announced the winning entrepreneurs for the MSUFCU startUP Challenge: Phil Threadgould and Andy Bentz, the founders of CrowdLanding, an information site and aggregating web application for the equity crowdfunding industry.

The startUP Challenge provided the opportunity for entrepreneurs to start their businesses in the tri-county area: Ingham, Clinton and Eaton Counties. As the winners of the startUP challenge, Threadgould and Bentz were awarded $25,000 to jump-start CrowdLanding.

Threadgould and Bentz were selected as the startUP Challenge winners from 35 local entrepreneurs. Entrants submitted applications, business plans, and video pitches, with five finalists presenting their business ideas to the startUP Challenge selection committee comprised of Greater Lansing business professionals.
In addition to the startUP Challenge, MSUFCU also recently introduced the startUP Loan Fund. Entrepreneurs in the tri-county area may now apply for loans up to $15,000 to aid in the development of their businesses. MSUFCU’s new loan fund has $250,000 to lend to local entrepreneurs.

Patrick McPharlin, MSUFCU’s President and CEO, commented, “At MSUFCU, we are proud to provide resources to support small businesses and our local community. We hope the startUP Challenge and MSUFCU’s new startUP Loan Fund will attract more businesses to the area to help grow the local economy.”

Additional information about CrowdLanding is available at


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