Whose job is it? Have you ever asked yourself this question? In business, this happens all the time. But, have you wondered about how community organizations, associations and other tax-based entities manage to carve out the roles they claim?
I believe that community organizations are derive from the needs that a region has demonstrated. When the business community determines that there is a need for a combined effort in an area like economic development or lobbying a particular law that affects them, an organization forms. This is good. These organizations continue to grow as the community defines additional needs like professional development, networking, etc. Utilizing these organizations to work on issues that most businesses can’t dedicate time to create or form is needed.
There are times in a community, when conditions are right and optimism is high, that enable public problem-solving to truly moves things forward: A bottom-up or grass-roots effort where people with no political or governmental power come together at the local level to address issues that matter to them.
Recently, I spoke with a community group about the need for our region to collectively go through a rebranding effort. I was prepared to receive pushback and provide numerous reasons why they should be involved, but I observed heads nodding and smiles around the table. What I heard from this community group is that we deserve to have a region that is uniquely us and represents the people who live here. I want that too.
It’s imperative that we begin an effort to understand how our community should be represented, messaged and promoted. Our region has had a self-esteem issue, and it is apparent to me that it’s going to take work – not only in messaging, but also in solving problems that exist. I’m hoping there are individuals in our amazing community that want to be a part of this change.
Community leadership work should start with these questions:
I’m looking forward to meeting with our community ambassadors willing to help drive our region forward. Why are we waiting to start? There’s no time like the present.
Who’s with me?