Wishing You a Happy, Healthy Holiday Season

This time of year, we are generally thinking about eggnog, holiday parties and Christmas cookies. We’re spending our discretionary income on gifts, galas and guests. But, those in the fitness industry are in full planning mode to entice you to work off those extra calories – if not now – then right after the first of the year.

You’ve probably noticed that the fitness industry is growing and doesn’t show signs of stopping. According to statistica.com, this sector generates nearly $30 billion in revenue in the U.S. by more than 30,000 fitness centers or exercise facilities with over 55 million members.

I think the fitness industry is pretty amazing. It doesn’t matter what type of workout you’re looking for – it’s available. You can pretend you’re in the military with a boot camp, use the machines by yourself with headphones or a personal trainer, dance your way through Zumba or get your frustrations resolved with Crossbox. To stay competitive, organizations like the YMCA have even launched a giant rock wall for rock climbing at their Westside location.

According to many expert predictions, the next few years’ trends will include:

  • Growth to the fitness center physical facility
  • Competition will heat up among providers and location will be pivotal
  • Specialization of services providing niche services
  • Equipment innovations are less critical with a focus on highly trained staff
  • Entertainment systems will be necessary especially for millennials

These trends have paved the way for many business owners to thrive in the marketplace and revive brands to make their services perfect for multiple demographics. If you’re planning to begin a workout regimen this holiday season or in early January, do your research. Figure out what you like best and make that happen. If you don’t, chances are you won’t stick with it. Today, you can hire a personal trainer to come over to your house first thing in the morning. Seriously, now that’s convenient.

Whatever you’re interested in, there’s a fitness option tailor made for you. Finding the perfect one can be a wonderful gift to yourself. And, as a bonus, it helps the Lansing area business community and the economy.

I hope you have a healthy and happy New Year.

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