Resurrecting longstanding products and tabled ideas is not new. After all, improving existing products is at the very heart of innovation, and success demands modern ideas or, at the very least, new ways to send old messages. Fresh spins on older concepts, especially those born from change, are most common often proving both efficient and effective. Sometimes, however, remodels are caused by lack of control. Recognize these situations early, identify them as opportunities and handle them promptly.
In a recent events-based trade publication, I read a succinct phrase that summed up these very concepts: “Shift Happens.” I now apply this concept daily because I realized this “shift” applies to all facets of every company. Current conditions caused many shifts in our own business model. Common Ground Music Festival is undergoing a sponsorship program revamp; Groesbeck Golf Course, partially managed by LEPFA, offers new programs based on the resurgence of traditional ones; Lansing City Market constantly reinvents itself as an urban market; and the Greater Lansing Sports Hall of Fame was rededicated this year at Lansing Center.
Effective planning in anticipation of, and examination throughout, each shift either confirms or realigns our course. I have also found shifts drive powerful, decisive actions—a strength most entrepreneurs display. Fruitful entrepreneurs and perceptive business leaders also recognize overhauls reflective of the past do not work for every situation. Timeworn methods, models, practices and ideas are “old” for a reason and creating new systems is crucial to business growth. But all too often we refuse to adapt or even consider older methods for the sake of creativity or state-of-the-art.
Considered by many as a great example of innovation through shift preparation, Napoleon held in his mind all the elements of a vast battle but, more importantly, responded quickly when they shifted in unexpected ways. He studied previous situations (much like a scientist uses the scientific method) and improved upon them through preparation and shift revision. Similarly, enhancing business practices using this contemplative, methodical approach should not bog us down into bureaucratic processes. Instead we should exemplify the entrepreneurial ideals whence our businesses have sprung. It is essential we transition ourselves and our teams from merely tactical “doers” to all-encompassing entrepreneurial-like thinkers. Preparedness and adaptability throughout shift revision lead the way for business growth and prosperity.
We must continue appreciating that change is inevitable and growth is optional thereby conveying a new spirit of entrepreneurial determination allowing the businesses in the Greater Lansing area to evolve, shift and innovate as the world around us demands it. After all, if you are going to compete in a world full of change, you must realize and accept that shift happens.
| ||Scott Keith is president and CEO of Lansing Entertainment & Public Facilities Authority (LEPFA). LEPFA manages Lansing Center, Cooley Law School Stadium (home of the Lansing Lugnuts), and Lansing City Market; LEPFA proudly co-sponsors/produces the Common Ground Music Festival, BWL Down by the River Chili Cook-off, Healthy & Fit Magazine Expo and other various community events.|