There’s no denying that the marketing landscape has changed dramatically in the last few years. The rise of technology and social media has left companies scrambling to get their messages online while traditional media struggles to catch up. One local company, Extend Your Reach, has embraced the changing landscape and expanded their direct mail services […]
Sometimes history repeats itself. Thirty years ago this month, we were reading in the Greater Lansing Business Monthly that our region was going through a renaissance. And, here in 2017 we are again talking about the cranes in the air and the capital investment in this region. Some milestones are too important to overlook. Major […]
When the word ‘entrepreneur’ is spoken, many often think of new ideas, innovation and contrast ways of thinking in the business world. While new inventions can be a form of entrepreneurism, so too can the idea of using an already recognized business model and proven brand. Franchises are an important aspect of many businesses as […]
What does it take to be an entrepreneur? “A passionate determination to win,” says Todd Terry, who trains entrepreneurs at Davenport University. “A lot of people think you have to be tremendously innovative or creative. What entrepreneurs have to do is overcome their fears; to come to the conclusion that they will take a risk. […]
