In a world full of marketing and advertising clutter, organizations are constantly trying to break through and be remembered.
As a marketing director it’s important for my team and me to consider all the different mediums organizations use to try and make an impact with their messaging. We must strive to maintain a presence with traditional media, such as print, outdoor or TV, through digital media outlets and with guerilla marketing tactics.
Every month the GLBM asks people on the streets of lansing a question. This month: What do you think of the Pure Michigan campaign?
Editor’s note: This is part one of a two-part series by Virginia Bernero, who traveled with Lansing Mayor Virg Bernero, her father, to this conference.
In August, I had the opportunity to join leaders from around the country at the Mayor’s Innovation Project (MIP) Conference in Chapel Hill, NC. The MIP is a learning network among world-wide mayors committed to “high road” policy and governance: shared prosperity, environmental sustainability and efficient democratic government. The conference supports these efforts through the study of concrete examples that can be adapted and initiated rapidly.
Few organizations in mid-Michigan have a more comprehensive and successful social media outreach that the Greater Lansing Convention & Visitors Bureau. It is everywhere in the social media world that matters: Facebook, Twitter, YouTube, Flickr and Pinterest. It posts blogs and podcasts. It even publishes an old school “newsletter,” in a digital format, of course.
What is marketing? It seems as though the definition of marketing has changed considerably over time. If you ask 10 executives today what “marketing” means to them and their organization, you are likely to get 10 different answers.