Five Tips for a Healthy Company Ecosystem

As business leaders, we, of course, think about being eco-friendly, but it’s more than a buzz-word for us. I’m a big proponent of being green and I also know that without a healthy profit margin, our people will turn green, make no green and give no green! That being said, here are some ideas on […]

The Digital Effect

The way we communicate has changed drastically over the years. For businesses, it’s imperative that as social communication strategies change, their efforts change with it.Technologies such as the Internet, smartphones and social media have a large impact on the way customers are viewing your business or organization. Reviews are being written and posted online. People […]

A New Business Model Comes to Lansing: SoLoMo with CRM

Picture yourself walking into the Meridian Mall for holiday shopping. You receive a customized greeting text alert from H&F Acupressure Massage inviting you to receive a free $10 massage with any service purchased, or win two free tickets to the Spartans game when you interact with its official account on Twitter. Are you tempted to […]

Top 10 Social Media Practices

Social media has proven to be an important and integral part of modern day business operations, and cannot be ignored. Today, most every successful business campaign includes social media tactics.To help guarantee success, here are some important things to remember as you get started:• Be familiar with all the social media platforms that will best […]

Restaurants Offer a Sense of Place

“After you get the kids from practice, pick up the some sushi for supper.”“Why don’t we stop for breakfast after church this morning?”“Since we’re all going to the game, let’s grab a bite afterwards.”“The twins want to go swimming then get pizza for their birthday.”“Where should we go to celebrate our anniversary?”These scenarios, and others […]

Advicoach Business Spotlight

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