GLCVB, Sports Authority Announces Increased Demand in Area

The Greater Lansing Convention and Visitors Bureau (GLCVB) announced good news for the local economy at its annual meeting in March, as well as recognizing numerous individuals with awards for their vision, dedication and loyalty to the region.

The good news? The region reported a strong 62.8 percent occupancy rate 2018. According to Smith Travel Research (STR) data, overall hotel room demand increased to over 1.03 million hotel room nights.

There was also a marked increase in the Greater Lansing region’s Average Daily Rate (ADR), which is the average cost per rented hotel room in 2018, as compared to the previous year.

“The Greater Lansing community experienced another very strong year,” said Jack Schripsema, president and CEO of the GLCVB. “For the eighth consecutive year the GLCVB destination sales department exceeded its room night goal, the Greater Lansing Sports Authority once again broke the century mark for events hosted and the region saw an overall hotel room demand increase compared to the previous year.”

The annual meeting also allowed the GLCVB and Greater Lansing Sports Authority (GLSA) to honor community partners with awards, including the community champions program, which honors local residents for helping advocate for group business in the Lansing area.

The residents recognized as 2018 Community Champions were Sean Kottke, Samantha Stevens, Keturah Bouyer, Christina DeJong, Josh Ressio, Caitlyn Vermiglio, Elyse Packard, Dr. Chinwe Effiong and Alexandra Jarvis.

The GLSA also recognized the Capital City Crushers as Sport Partner of the Year and Michigan

 Youth Challenge Academy as Volunteer of the Year, and John and Barb Rossi as CTA Stars of the Year.

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