Eight ways to boost your December sales
December is a tricky month for businesses. While some see sales go up exponentially, others see sales fall flat as customers focus on the holidays.
Kendrick Shope said if you are one of the business owners who see December fall flat, don’t throw in the towel just yet.
Shope, an international sales expert and the CEO and creator of the Authentic Selling process, offered advice on boosting business during the holiday season:
- Play into the holidays: It’s true that people are more focused on the holidays in the month of December, but that doesn’t mean you take the month off and stop selling. Instead, give your customers what they want. Create sales, marketing strategies and events with holiday themes.
- Give back in some way: The holiday season is all about the spirit of giving. Show your customers that you support a specific nonprofit, charity or local organization. Offer to match a percentage of sales with donations to one of these groups. Your customers want to see you doing some good this time of year, and they’ll support you with their business as a result.
- Cross-promote: Let’s say you are a jewelry business. Can you partner with a clothing line or hair salon and cross-promote each other’s products and services? It can be something as simple as a pop-up on both of your websites, a bundled package that offers one product from each store or simply a coupon for the other retailer you include with your customer’s receipt.
- Create a sense of urgency: The key to marketing around the holidays is to create a sense of urgency that tells your customers the deals they see before them will be gone come Dec. 25. This price or the extra bonuses you are offering are only good during the holiday shopping season.
- Send thank-you cards with special offers: Everyone likes to feel appreciated, and that includes your most loyal customers. For your biggest clients or those who frequent your business, send a holiday card thanking them for their patronage. Include a special coupon just for them.
- Offer free shipping: If you’re worried that other retailers are going to attract your customers this time of year, offering free shipping might just be the thing to bring them back to you.
- Offer free gift wrapping: Most people don’t like to wrap gifts. Offer this service for free with any purchase in the month of December.
- Be aggressive but not pushy: The reality is consumers are inundated with holiday specials, so you’ll have to be aggressive with your marketing efforts to stand out. That doesn’t mean reaching out to your database every day of the week, but it can require being more aggressive than you might be at other times of the year.
For more information, visit kendrickshope.com.