After thoughtful research and strategic feedback, those helping to pave the way for the future of the small yet vibrant rural town of Charlotte have shown their readiness to present a new regional identity for the Michigan community – a timeless identity that looks toward the bright future of Charlotte, while remaining authentic to the town’s history.

The community brand will serve as a regional identity after two years of research, focus groups, thoughtful discussions and feedback, which culminated with the unveiling of the brand by community leaders during a Tuesday event on April 24.

Those involved in the event included:

  • Dillion Rush, CharlotteRising executive director
  • Gregg Guetschow, Charlotte city manager
  • Darice Darling, Hayes Green Beach Hospital marketing and communications director
  • Courtney Anderson, Charlotte Chamber of Commerce executive director
  • Tim Lewis, Mayor of Charlotte

Community leaders pulled down the cover on billboards near the Charlotte Performing Arts Center. The logo was developed with Redhead Design Studio in Lansing and will be on display for the next month, as well as available on clothing.

A Rising Tide graduate and Michigan Main Street community, Charlotte is indeed on the rise; leaders say it has made tremendous strides to create a cultivating and vibrant downtown, as well as to position itself as a destination city for businesses, tourist and residents. The only thing missing has been a community brand, and that hole has now been filled.

Charlotte businesses, organizations and events will be encouraged to utilize the brand design for promotion. The response to the unveiling has been positive, and Charlotte looks forward to a bright future ahead.




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