Lansing Center Revamps To Drive the Economy
The formation of a strategic partnership aims to bring change
The Greater Lansing Convention and Visitors Bureau (GLCVB) and the Lansing Entertainment and Public Facilities Authority (LEPFA) recently announced a landmark collaborative agreement between the GLCVB and Lansing’s 125,000 sq.ft downtown convention center. Moving forward, GLCVB will helm all of the Lansing Center’s sales responsibilities. This new collaborative dynamic is seemingly a perfect fit, as it will allow the organization’s to leverage the sales expertise and success of the GLCVB to strategically grow group business transactions and revenues.
“Due to an upward trend in overall group bookings for the region a more efficient booking process has become necessary for the community as a whole,” said Jack Schripsema, President and CEO of the GLCVB. “The Lansing Center is the premier convention facility in the center of the state, and is a critical asset to the future tourism growth of our region. We continue to work with our hospitality partners to make Greater Lansing a destination where it’s easy to do business.”
The two partners will work closely to devise strategic marketing initiatives to generate interest from new and exciting attractions, conferences and more. With a focus on utilizing the space to its full potential, the underlying goal is to transform the center into a larger driver of the local economy.
Scott Keith, President and CEO of LEPFA added, “The Lansing Center sales and marketing agreement with the GLCVB is an example of regional collaboration that has proven to foster increased demand for our facilities and will lead to further growth and increased economic impact.” According to Keith, Lansing Center revenues and occupancy have increased by 30 percent since greater collaboration efforts with the GLCVB began five years ago. The economic impact of the Lansing Center has increased over $10 million during that same period.
Alongside the newly unveiled partnership is the addition of two new members to the GLCVB staff. These positions will act as dedicated roles for the Lansing Center sales initiative. Kristy Doak, CMP, CTA has recently been appointed to the position of Director of Sales for the Lansing Center. Doak comes to the position after holding previous event planning roles with the Michigan Library Association and the DeVos Place Convention Center in Grand Rapids. Penny Saddler, CTA, a long-time Lansing Center employee, will join the GLCVB staff as Lansing Center Sales Manager.
For more information about the GLCVB visit www.lansing.org. For more information about LEPFA and their local holdings, visit www.lepfa.com.
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