MeL Business: Do Your Research!

Starting or growing a business is serious work. Of course you want your business to be profitable and a success so, first you need to do your research! The resources in MeL Business can assist you with getting started or continuing on that road to success. Purchased for all Michigan residents, especially for entrepreneurs and small business owners, subscription content is available at no-cost to you.  In addition, there are quality content websites that can further assist you in making the best of your business. Below you will find the “Big Six” that can be used to do that recommended research! These contain data and information for which you would often have to pay via a standard Internet search.

1Business Decision enables you to research consumer market data, demographic data and market segmentation data associated with customizable geographies such as zip codes, cities and more.

DemographicsNow provides data on people, businesses and 2demographics allowing you to generate sales leads reports, find the best site for your business, compare markets, assess the competition in a geographic area and much more.

3Small Business Resource Center is your one-stop for sample business plans and articles on types of businesses, the “How To” of small businesses and a gateway to legal forms that may be needed.

BusinessInsights: Global will get you to detailed company and more4 importantly industry information and data.  Includes are SWOT, financial and market share reports.  Case studies, scholarly journals and business trade news are also included detailing the global economy.

5Gale Virtual Reference Library: Business Collection is a place where you can find eReference books which will help you understand the bigger picture. Find the Business Plans Handbook, encyclopedias on emerging industries, markets, brands, finance and much more.

(Gale) Legal Forms Library has actual Michigan forms that can be 6downloaded or printed.  There is a section just for Small Business alone in which can be found forms, worksheets and checklists for finance, inventory, contracts, disbursements and much more

So, greater Lansing Business people if you want to either Start, Grow, Support and Succeed in your business endeavors, turn to MeL Business!  If you need any assistance with the resources — BusinessDecision and DemographicsNow in particular are powerful tools — you can work with your local Small Business Development Center (SBDC) staff or check with your local public library reference staff. Remember: Do your research and may your business be a huge success!


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