Using BusinessDecision in MeL Business

BusinessDecision is another powerful tool in MeL Business that can help business owners and entrepreneurs effectively target customers, match what you sell with the best location, accurately calculate how big the market is and how much revenue you can generate, and figure out what your competition knows that you don’t. In addition you can find more customers, target advertising and direct mail messages that your customers will hear, and determine the most effective marketing channels to reach your target audience.  But wait! There’s more…identify which target customers aren’t served by your current location, analyze how far customers have to drive to get to you, determine where you need to be to beat your competition and create a product mix that will outsell your competitors.  


All resources in the Michigan eLibrary (MeL) are available at no cost to all Michigan residents.  Please check with your local library if you need help with any of MeL’s resources and you can also register for free webinars on how to most effectively use BusinessDecision at


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Deb Renee Biggs

Deb Renee Biggs

Deb Renee Biggs is the Michigan eLibrary (MeL) & Outreach Coordinator at the Library of Michigan, part of the Michigan Department of Education. She works to market and promote the various resources in MeL to those who can best benefit from no-cost access to reliable, vetted and information rich content. Biggs has most recently been working on and promoting MeL Business, the portal newly redesigned to assist Michigan business owners and entrepreneurs.

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