Author Archive

Food Forward

The Potent Potables Project is the culinary microverse founded and tended to by restaurateur Sam Short and his team. Short and team set a precedent for leading Lansing’s relatively young restaurant/bar scene into the zany, ever-changing consumer landscape. “When my wife and I moved here, we found that there wasn’t a whole lot of accessible […]

Toner-Free: The Hyper-abridged Guide to 3D Printing for Business

It’s something exciting and new, and loads of small- and large-scale businesses alike are scooping up dauntingly innovative contraptions that turn the conceptual into the tangible with the tap of a few keys. From prototyping to manufacturing 3D printing is instantaneously putting functional products in the hands of the people that design them, a practice […]

Horrocks: Branding for a Community Near You

The myths and misconceptions persist. There are ends of a spectrum: Safe and corporate supermarkets occupy one end, while limited and wholesome farmers markets sit at the other. Both find their own success where they can, but something far more rare and inviting lies somewhere between the respective business models.  Horrocks Farm Market has managed […]

Opening the Hatch: A Peek into MSU’s Premier Student Incubator

It sits unassumingly perched atop a large insurance office, seemingly watching over the bustling businesses that line Grand River Avenue. It’s Michigan State University’s the Hatch: An enterprising student’s entrepreneurial playground well-known in the community for enabling promising student-led projects to earn their sea legs in a low-risk environment. That, of course, in addition to […]

Bureaucrats and the Beat: Music Greases the Office Engine

Amongst the “Jock Jamz” and “Totally 80s Mixes”, a new crop of curated bops is easing its way into the mainstream; work playlists. Music at the office has always been a matter of divided opinion, but as a new age is dawning, and a melodic work ethic is being examined more closely and practiced more […]

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