Author Archive

Sit Back and Relax: Delivery in the Digital Age

When it comes to what one can have brought straight to his or her doorstep, the 2019 consumer is spoiled silly. While extravagant delivered goods are certainly nothing new (in the 1920s any American citizen with $225 and a stamp could have a Thomson submachine gun delivered to his or her stoop), it wasn’t until […]

Rules of the Road: Staying Safe While Ride-Sharing on Business

In 2011, SideCar – a peer-to-peer ride-sharing company and the first of its kind – was launched. In subsequent years, this new business model exploded, and today one would be hard-pressed to find a city where it’s impossible to quickly arrange a ride in a stranger’s car. The initial boom produced dozens of zippy-named startups, […]

Food Forward

The Potent Potables Project is the culinary microverse founded and tended to by restaurateur Sam Short and his team. Short and team set a precedent for leading Lansing’s relatively young restaurant/bar scene into the zany, ever-changing consumer landscape. “When my wife and I moved here, we found that there wasn’t a whole lot of accessible […]

Toner-Free: The Hyper-abridged Guide to 3D Printing for Business

It’s something exciting and new, and loads of small- and large-scale businesses alike are scooping up dauntingly innovative contraptions that turn the conceptual into the tangible with the tap of a few keys. From prototyping to manufacturing 3D printing is instantaneously putting functional products in the hands of the people that design them, a practice […]

Horrocks: Branding for a Community Near You

The myths and misconceptions persist. There are ends of a spectrum: Safe and corporate supermarkets occupy one end, while limited and wholesome farmers markets sit at the other. Both find their own success where they can, but something far more rare and inviting lies somewhere between the respective business models.  Horrocks Farm Market has managed […]

Opening the Hatch: A Peek into MSU’s Premier Student Incubator

It sits unassumingly perched atop a large insurance office, seemingly watching over the bustling businesses that line Grand River Avenue. It’s Michigan State University’s the Hatch: An enterprising student’s entrepreneurial playground well-known in the community for enabling promising student-led projects to earn their sea legs in a low-risk environment. That, of course, in addition to […]

Advicoach Business Spotlight

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