Author Archive

Allison Spooner

Allison Spooner

Allison Spooner is a writer, storyteller, copywriter, marketing content creator and communicator. She uses her communication and creative writing skills to articulate the stories and messages that businesses can't express themselves. She has been telling the stories of businesses across the state of Michigan for 10 years. You can find both her professional and her creative writing on her website, allisonspoonerwriter.com and follow her musings on Twitter @allyspoon

$36M GM Investment Shows Faith in Lansing

General Motors announced in February it would invest $36 million in its Lansing Delta Township plant to continue enhancing crossover production. In 2017, the plant began production on two crossovers: the Buick Enclave and the Chevy Traverse, two vehicles that eventually became a huge part of the automaker’s portfolio.  Marcos Purty, plant executive director, said […]

What’s the Secret to a Lasting Lansing Restaurant

The owners of Saddleback BBQ in Old Town –  and now Okemos –  know how hard it can be to open to open a restaurant in Lansing. In fact, when Travis Stoliker and Matt Gillett opened Saddleback in REO Town in June 2015, they weren’t sure it would work out.  “There was a little bit […]

Reaching Generation Z: Many Businesses are Rethinking Social Media

After years of focusing on millennials, it’s time for businesses to turn their attention to the newest kids on the block, Generation Z. Born between the years 1995 and 2015, they’re between 2 and 23 years old and there’s nearly 74 million of them in the United States. While the 2-year-olds aren’t doing much buying, […]

Advicoach Business Spotlight

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