Author Archive

Allison Spooner

Allison Spooner

Allison Spooner is a freelance, content wizard. She writes content that helps businesses in Lansing and beyond tell their stories, educate their customers, and promote their brands. She is the Content Manager at StartupLansing, an online publication about startup activity in Lansing, regularly contributes to Capital Gains and loves helping businesses bring their words and ideas to life. To follow her writing journey and see a list of her professionalcontent services, visit her website at or find her on twitter at @allyspoon.

Reaching Generation Z: Many Businesses are Rethinking Social Media

After years of focusing on millennials, it’s time for businesses to turn their attention to the newest kids on the block, Generation Z. Born between the years 1995 and 2015, they’re between 2 and 23 years old and there’s nearly 74 million of them in the United States. While the 2-year-olds aren’t doing much buying, […]

What if? The Constant Question Behind Technology

tinkrLAB creates a space to ask questions and pursue innovation When Melissa Rabideau first started a business, she sold an innovative product geared toward solving a problem for a favorite furry friend. The Poochie Bowl is a uniquely shaped bowl that helps long-eared dogs keep them dry while drinking. But, like every good entrepreneur, she […]

Is the Netflix binge coming to a close?

Who doesn’t love a good Netflix binge? From “Stranger Things” to “Orange is the New Black” and “The Crown,” there’s something for everyone from the world’s largest internet entertainment provider. Users certainly aren’t worried about the future of streaming as more and more people cut the cable cord and flock to streaming services like Netflix. […]

GDPR and You: What the European Data Law Means for Local Business

Over the last few weeks, inboxes across the country have been flooded with emails similar to the following: “We have updated our privacy and cookie policies.” Sound familiar? You may have received one or two – or even five. Those emails are due to a change in the law surrounding the way companies handle your […]

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