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The magazine is distributed to all non-residential addresses in the cities of Lansing, Mason, Holt, Grand Ledge, East Lansing, Haslett, DeWitt, Williamston and Okemos. Readership has grown to an estimated 40,000 per month with a 94 percent awareness and readership rate among businesses in the greater Lansing market.
Each month GLBM promises readers a variety of content including hard-hitting news stories, features surrounding a rotating monthly theme from banking, agriculture and more and advice columns from local experts in a variety of topics from taxes to continuing education to holistic health.
Advertisers enjoy a 50/50 content to ads ratio, ensuring that ads stand out against the copy. Also, each issue of GLBM is mailed directly to more than 8,000 readers in the tri-county area.