Papa Murphy’s to Bring Take-and-Bake to Lansing
The popular U.S. pizza chain plans to open eight new locations in the next three years
America’s largest take-and-bake pizza chain is coming to Lansing. Papa Murphy’s is looking to open dozens of stores throughout the Midwest, with plans for eight new locations in the capital region. Over the next three years, the brand plans to expand throughout the area, which has been designated as an “untapped market” for their style of business.
While pizza isn’t new, the concept is. The brand looks to separate itself from the competition by providing fresh resources and a unique target market; they build fresh, uncooked pizzas that customers can pick up, take home to bake, catering specifically to those looking for efficiency and promoting a stronger desire for quality product in the industry.
“As a Take ‘n’ Bake concept, our customers encompass the entire general public, however, we actively target mothers and families looking to solve the “dinnertime dilemma” of providing their family with a high quality, home-cooked meal, without investing significant time or money,” said, Gary Payne, vice president of franchise recruiting. “While our concept has broad appeal to all consumers, we believe this type of customer is more loyal, seeking a higher-quality pizza and values the focus on freshness and quality that differentiates the Papa Murphy’s pizza-making process.”
The brand’s twist on the pizza-making process is coupled with a dedication to providing fresh, quality ingredients, including; Fresh dough made daily in each store, cheese grated daily from blocks of 100% whole-milk mozzarella cheese, vegetables sliced fresh by hand each day, Specialty, premium ingredients, High-quality meats with no added fillers, and no trans-fats.
In order to accelerate their growth in the community the brand is even offering unique financial incentives in Lansing to help potential business owners expand in the area.
“We are offering a $5,000 reduction off the franchise fee, lowering it from $25,000 to $20,000 and a 12 month royalty abatement for each store developed,” explained, Payne. “These aggressive tactics are designed to show how serious we are about attracting the strongest franchise partners in the market, and how excited we are to develop through the entire Lansing region.”
Each new location is expected to bring anywhere between 20-25 jobs to the area. In addition to price consciousness, in an added effort to make their products accessible to all, locations will be EBT eligible.
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